The id Software showed Ken Williams an early version of Wolfenstein 3D, and Romero recalls being “dumbfounded” by his response.
“After about 30 seconds of watching, he wanted to show me the new game they were working on, Red Baron Online,” Romero said. “I was dumbfounded. Like, here’s the future, the start of a new genre: the first-person shooter. And Ken could not pay it any notice.”
Williams, for his part, was reportedly shocked to hear that id Software was making $50,000 per month from its shareware model, which was exploding in popularity in the early 90s. He offered to acquire id Software for $2.5 million in company stock.
Romero says id Software was thrilled by the offer, but decided to ask for an extra $100,000 in cash up front.
“Ken thought about it for a second, then he was like, ‘No thanks, but good luck with everything.’ So the 100k was a little too rich for him,” Romero says.
Wildly diverging destinies
The destinies of Sierra On-Line and id Software diverged wildly after that encounter. Just a few years later, Sierra On-Line was acquired by CUC International, which put it on the path toward collapse and closure. In the meantime, id Software made DOOM, which propelled it into the ranks of the most famous studios ever, later to be acquired by Bethesda and eventually, Xbox.
Had id Software decided to go forward with the deal, it may have met the fate of Red Baron developer Dynamix, which was shuttered amid a restructuring effort in 2001. Either that, or the success of DOOM might have pushed Sierra On-Line away from its fateful acquisition. Either way, gaming history might have been very different.
As it happens, Ken and Roberta Williams recently returned to the games industry after a lengthy hiatus. They are currently working on Colossal Cave 3D — a massive update of the classic 1970s text adventure. As for Romero, he recently made a new level for DOOM 2 with all proceeds aiding refugees from the Ukraine conflict.
Kat Bailey is a Senior News Editor at IGN as well as co-host of Nintendo Voice Chat. Have a tip? Send her a DM at @the_katbot.
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