Microsoft is reportedly looking into letting advertisers insert ads into free-to-play Xbox games. This program is reportedly going to launch by the third quarter of this year.
According to Business Insider, these ads could show up as rendered billboards in a racing game. However, it wasn’t able to be confirmed whether these advertisements would extend to avatar skins or video ads.
Interestingly, Microsoft reportedly doesn’t intend to take a cut of the advertising revenue and is more interested in building out Xbox’s advertising network, as it is said to be trying to identify which companies and ad agencies to work with. Instead, the revenue from the ads will be shared between the game developer and the respective ad company.
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