There is plenty of fallout from Kurt Zouma’s abuse of his pet cat as seen on a Feb. 7 video posted to social media, and the incident is costing the West Ham defender and his brother in more ways than one.
The RSPCA (Royal Society for the Prevention of Cruelty to Animals) has taken possession of Zouma’s two cats, and West Ham has also formally fined the player two weeks worth of wages — those will be donated to an animal charity. But sponsors are also responding with adidas and Vitality scrapping deals with the player and club.
The first consequences were handed down a day after West Ham manager David Moyes opted to start Zouma despite the uproar surrounding the graphic nature of the video (below) in which Zouma drop-kicks his pet, slaps it, and throws an object at it as laughter is heard in the background.
(Note: The footage below shows animal abuse and will be disturbing to some.)
A video obtained by The Sun allegedly shows footballer Kurt Zouma kicking and hitting his cat.
It’s absolutely disgusting and disturbing footage. I hope he is prosecuted for animal cruelty. pic.twitter.com/3K7xMeHh5j
— Emily Hewertson 🇬🇧 (@emilyhewertson) February 7, 2022
The fact that Moyes defended his decision to play Zouma in the face of the backlash created a public outcry of its own and West Ham sponsor Vitality opted to withdraw its sponsorship due to what it felt was the club’s poor response to the matter.
Will Zouma be suspended after cat video?
The West Ham statement announcing his fine did not include mention of a suspension, but it did leave open the opportunity for future discipline depending on the result of the RSPCA investigation.
“Separate to the RSPCA’s investigation and pending further sanction once the outcome of that process is determined, West Ham United can confirm that Kurt Zouma has been fined the maximum amount possible following his actions in the video that circulated.”
After Moyes chose to start Zouma in the first game the day after the video surfaced, it’s clear that only a self-imposed club sanction would force the defender to sit out future matches. Moyes did go out of his way prior to that match to point out that the club was still looking into the matter, leaving a potential club suspension on the table with the RSPCA inquiry still ongoing.
MORE: David Moyes, West Ham ripped for starting Zouma
“It’s something we’re all disappointed with and something we can’t understand,” Moyes said. “He’ll learn from it [but] today I had to pick a football team that gave me the best chance of winning the game as manager of West Ham.
“I know how people feel, but I’m also a football manager here. My feeling was that Kurt has apologized and I understand a lot of people will not just be accepting of an apology. But to me he came out and [apologized] honestly and I had to do my job.”
For now the maximum punishment for Zouma is limited to a fine and a strongly worded rebuke from the club, though English side Dagenham & Redbridge suspended Zouma’s brother, Yoan, who was involved in recording and posting the video in question.
“Dagenham & Redbridge FC would again like to reiterate that it condemns any form of cruelty towards animals and fully understands the reaction of many of its supporters,” read a Feb. 10 statement from the fifth-division club. “The club has therefore decided that until the RSPCA has completed its investigations, Yoan will not play for Dagenham & Redbridge in any competitive match.”
Could Zouma be arrested for animal cruelty?
The Metropolitan Police has decided not to pursue the case, but Essex Police are working with the RSPCA after the case was referred to them by their Surrey counterparts.
In slightly embarrassing news for the police, Surrey Police issued a statement earlier saying it was investigating Kurt Zouma kicking a cat. It’s now having to contact another force after it turned out Zouma no longer lives there…
— Ben Rumsby (@ben_rumsby) February 8, 2022
If the RSPCA investigation reveals a criminal act, it could result in the relevant authorities taking action.
A statement from Essex Police read: “We are aware of a video circulating on social media relating to an incident involving a cat which members of our communities may find distressing.
“We are liaising with the RSPCA and urgent enquiries are ongoing.”https://t.co/gNIFP4OBlN
— The Athletic UK (@TheAthleticUK) February 8, 2022
Could Zouma be prosecuted?
The RSPCA has the ability under common law to prosecute individuals who are suspected of animal abuse or neglect.
“The RSPCA will consider the prosecution of individuals who have committed offenses where animals have been neglected or abused or where the welfare of animals has been, or is likely to be, compromised,” reads the RSPCA’s prosecution policy. “Alternatives to prosecution will also be considered.”
The investigation by the RSPCA, in conjunction with Essex Police, is ongoing and a decision to prosecute has yet to be taken.
There are nearly 250,000 people who want to see the RSPCA move forward with prosecution of Zouma, signing an online petition making clear their position on the topic.
Sponsors drop Zouma & West Ham
The club’s handling of the situation was cited by Vitality in suspending its sponsorship of the club on Feb. 9:
Vitality have suspended their sponsorship of West Ham United after the club’s response to the incident. pic.twitter.com/NBewu1GcpP
— Sky Sports News (@SkySportsNews) February 9, 2022
“We are hugely disappointed by the judgement subsequently shown by the club in response to this incident,” Vitality said in a statement. “As such, we are suspending our sponsorship of West Ham United with immediate effect.
“We will now be further engaging with the club to understand what actions they will be taking to address the situation.”
Hours after Vitality’s announcement, adidas moved forward with dropping Kurt Zouma as one of its athletes.
Adidas statement: “We have concluded our investigation and can confirm Kurt Zouma is no longer an adidas contracted athlete.”
— Alistair Magowan (@alistairmagowan) February 9, 2022
Will Kurt Zouma lose his cats?
The RSPCA confirmed on Feb. 9 that the cats were in its care, although according to West Ham’s statement, it was a case of Zouma “delivering his family’s two cats to the RSPCA for assessment.”
Update on viral footage of cats
We’d like to reassure people that we’re investigating and the cats are safe and in our care. We have been dealing with this since before the clip went viral online and we need to follow the proper legal process and not discuss due to UK GDPR laws. pic.twitter.com/LticInSmpn— RSPCA (England & Wales) (@RSPCA_official) February 9, 2022
According to language on the RSPCA’s site, if the organization secures a conviction after the investigation and prosecution of a case, those convicted can be “banned from keeping animals” if the court decides it’s appropriate.
“When a conviction is secured, the court is then able to permanently confiscate animals,” reads the language on the site. “If signed over to our care we can then find them loving homes.”
How much was Zouma fined for kicking, hitting his cat?
The West Ham defender was docked two weeks of wages by the club, estimated by media outlets to hover in the range of $340,000 (£250,000).
According to West Ham’s Feb. 9 statement, Zouma will not be challenging the fine and the funds will be donated to animal welfare charities.
Zouma’s apology for cat video
Zouma issued a statement the day after the video surfaced: “I want to apologize for my actions. There are no excuses for my behaviour, which I sincerely regret.
“I also want to say how deeply sorry I am to anyone who was upset by the video. I would like to assure everyone that our two cats are perfectly fine and healthy.
“They are loved and cherished by our entire family, and this behaviour was an isolated incident that will not happen again.”
Zouma’s brother, Yoan, who plays for Dagenham & Redbridge FC, also issued a statement of apology for his role in filming and posting the video to social media. But it did not prevent a suspension issued by his National League club until the RSPCA investigation has concluded.
Dagenham & Redbridge has condemned “the actions of Yoan Zouma in filming his brother, and his reactions to the events shown.”
Daggers centre back, Yoan Zouma, has apologised and says it was “an isolated incident and not something that I am proud of.”https://t.co/K6G59cE99I
— Ollie Bayliss (@Ollie_Bayliss) February 8, 2022
“I deeply regret my involvement in the video that has been widely circulated and unreservedly apologise, not only for my actions, but for the upset and distress this will have caused to so many people.
“I am now taking time to reflect on what I have done but wish to assure everyone that this was an isolated incident and not something that I am proud of.”