This is it, True Believer! The story of the most inspired comic book promotional campaign, collected here for the first time.
In 1974, Marvel Comics publisher Stan Lee devised an ingenious promotional campaign—Marvel Value Stamps, which appeared on the letters pages of Marvel’s monthly comics. Readers could cut out all 100 of these Super Hero and Super Villain stamps and place them in a special mail-order booklet. Once complete, these stamp books could then be redeemed for special discounts and exclusive Marvel merchandise. The campaign was so successful, a second set was released in 1975. And now, for the first time, these original stamp books, stamps, and all the related ephemera and source material are collected into one must-have volume for collectors and fans: Marvel Value Stamps: A Visual History (Abrams ComicArts; March 28, 2023; U.S. $29.99, Hardcover). In addition, text from Marvel Comics historian Roy Thomas and an all-new cover by Alex Ross give (added) value to this bountiful book.
Marvel Value Stamps A Visual History On sale March 28, 2023
About the Author
Roy Thomas has been a comic book writer and editor, primarily for Marvel Comics and DC Comics, since 1965. He was inducted into the Will Eisner Comic Book Hall of Fame in 2011, and currently edits Alter Ego magazine. Thomas has also contributed introductions to the two volumes of the Marvel Classic Black Light Poster Portfolios. He lives in South Carolina.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media for over 80 years. Marvel utilizes its character franchises in entertainment, licensing, publishing, games, and digital media. For more information visit marvel.com. © 2023 MARVEL
About the Book
Marvel Value Stamps: A Visual History
By Roy Thomas
Cover art by Alex Ross
Abrams ComicArts / March 2023
U.S. $29.99 / CAN $37.95
Hardcover / 400 pages
6½ x 9” / Full-color illustrations throughout
ISBN: 978-1-4197-4344-3