By | December 4, 2020

Ryan’s World in Roblox Launches Saturday, December 5th; Kicks Off with Ryan Kaji’s Biggest Meet-and-Greet Ever

Join the fun exclusively at

Sunlight Entertainment and p.w Games, the gaming division of, today unveiled Ryan’s World in Roblox, an immersive digital world based on YouTube’s #1 kid star Ryan Kaji of Ryan’s World. This is the first-ever digital world of such a massive scope inspired and built by a YouTube creator. Kids have the opportunity to interact with their favorite characters from Ryan’s World – and even play with Ryan himself!

Ryan is celebrating the debut of his digital Ryan’s World experience by hosting his biggest meet-and-greet ever, virtually. During the launch party in Roblox, Ryan and all of the Ryan’s World characters will give away exclusive digital items to players who meet them inside the experience—from free pets to a car specifically designed by Ryan. Players can log on to join in on the fun Saturday, Dec. 5 at 10:00 a.m. PT / 1:00 p.m. ET at

Ryan’s World strives to be everywhere kids are, and this new experience in Roblox helps to bring millions more together. Once inside Ryan’s World, fans will also be able to play alongside Ryan, Combo, and the whole Ryan’s World crew, choose their “skins”, take selfies and videos, and discover fun jobs such as firefighter, shop for exclusive gadgets, and challenge their friends to games like hide-and-seek.

“I’ve been playing Roblox since I was three years old, and it’s one of my favorites. I was super excited to create my very own world that all my friends from around the world can join,” said Ryan Kaji. “I hope everyone likes it as much as I do!”

Ryan’s father Shion Kaji said, “We like to make sure that the Ryan’s World universe remains authentic to Ryan and our entire family – including our YouTube channel content, TV show, and partnerships. Ryan has always been a super-fan of Roblox, so creating an experience on the platform is a natural extension of the Ryan’s World brand. I couldn’t be happier to see him take on this passion project of his that he’s been dreaming of for a long time.”

“We’re excited to be able to bring together kids from around the world who love Ryan, while also bringing the brand to new platforms making Ryan’s World ubiquitous amongst kids,” said Chris M. Williams, Founder and CEO,, Ryan’s World’s exclusive studio partner. “Alignment with our creator partners is incredibly important to us and staying true to this authenticity is a big reason our creator franchises are so successful.”

New Roblox users will need to create an account to access Ryan’s World in Roblox. Existing users can access it immediately at launch.

About Sunlight Entertainment

Sunlight Entertainment is Ryan Kaji’s family-owned and operated production company that develops family-friendly content that is driven to help kids learn. Founded in 2017, Sunlight Entertainment was created by Ryan and his family to help streamline the workflow of one of YouTube’s largest kids’ channels, Ryan’s World. The company continues to grow and currently manages nine YouTube channels: Ryan’s World, Ryan’s World Español, Ryan’s World in Japanese, EK Doodles, Ryan’s Family Review, Vtubers, Combo Panda, Gus the Gummy Gator and The Studio Space. Sunlight Entertainment employs a 30-person team of videographers, editors, animators, writers and voice actors to help produce live action and animated content — releasing about 25 videos a week.  Currently, Ryan’s World has rapidly evolved from a toy review YouTube channel to a global kids play and entertainment brand through digital and broadcast entertainment, toys and consumer products. For more information, please visit

About is a studio that specializes in entertaining and inspiring kids and families through digital-first content and sparking their imaginations with lifestyle products ranging from toys to toothbrushes. The company inspires kids to seamlessly move between screen time and playtime and boasts a growing portfolio of franchises that includes some of the largest kids and family YouTube brands in the world. is the exclusive studio partner for the Ryan’s World franchise and created and produces the Emmy-nominated television series Ryan’s Mystery Playdate, which airs on Nickelodeon and is the #1 preschool show on television.’s newest franchise, Love, Diana, starring Diana from the second largest YouTube channel in the world, Kids Diana Show, debuted new original content and consumer products in October 2020. The company was founded in 2017 by Chris M. Williams and is located in Culver City, CA where it maintains an office and studio. Its management team is made up of studio veterans and visionaries from traditional and digital entertainment including Albie Hecht, Stone Newman, Jon Moonves, Kerry Tucker and David B. Williams. Investors include Viacom, Greycroft, Third Wave Digital and United Talent Agency (UTA), as well as notable strategic angels including Robert Downey Jr. (Team Downey) and Jon Landau. For more information about, please visit