There’s nothing like March Madness. Each year, we’re reminded of the stars of years past, whether it’s through similar performances or advertising campaigns that feature familiar names.
This year, Gonzaga legend Adam Morrison is back in the spotlight. He’s one of a number of college legends appearing in AT&T’s new “One Shining Moment” spot that is airing through the tournament.
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It has been 17 years since Morrison took the NCAA by storm as the nation’s leading scorer. After retiring from professional basketball in 2013, he has transitioned into a life outside the spotlight, save for his latest ad.
What has Morrison been up to for the last decade? Let’s take a look.
Where is Adam Morrison now?
Morrison resides in his native Spokane, Wash., where he wears a number of hats.
Residing where Gonzaga University is located has afforded Morrison a number of opportunities, most recently in the world of sports media. He has worked as an analyst for radio broadcasts of Gonzaga basketball and hosts “The Perimeter with Adam Morrison” podcast in addition to the “Gonzaga Nation” podcast alongside Zags great Dan Dickau.
Get ready to see this @ATT commercial for the next 2 weeks!
We’ll talk more about it on the next episode of The Perimeter.#marchmadness #oneshiningmoment #ncaabasketball pic.twitter.com/oQSwD8hsMa
— The Perimeter with Adam Morrison (@AdamMorrisonPod) March 17, 2023
A 2016 profile from Bleacher Report gave a look into Morrison’s life in Spokane, where he resides with his girlfriend and their children.
Immediately after retiring from basketball in 2013, Morrison became a student assistant for the basketball team while completing his undergraduate degree. The next season, Morrison was an assistant video coordinator for the Bulldogs.
Adam Morrison back with Gonzaga — as a video assistant http://t.co/WctLUVfenA pic.twitter.com/jnGRUwaxko
— Yahoo Sports (@YahooSports) March 29, 2015
Adam Morrison college stats
Morrison was named a consensus All-American in 2006 after leading NCAA Division I in scoring during the 2005-06 season. The stats from his junior year speak volumes.
- Consensus first-team All-American
- West Coast Conference Player of the Year
- 28.1 points per game
- 5.5 rebounds per game
- 49.6 percent field goal shooting
- 42.8 percent 3-point shooting
Adam Morrison crying meme
In Morrison’s final college game, he and the Bulldogs blew a 17-point lead and suffered a two-point loss to UCLA in the Sweet 16 of the 2006 NCAA Tournament.
As time wound down and the game slipped away from Gonzaga, Morrison began to cry uncontrollably, which, in 2006, became a meme before memes were truly a thing.
Gus Johnson was ELECTRIC on the call for @UCLAMBB’s iconic comeback against Adam Morrison & the Zags ⚡️#MarchMadness pic.twitter.com/tElHnSiTq8
— NCAA March Madness (@MarchMadnessMBB) March 23, 2022
Once the dust settled, Morrison took it in stride, using the moment as a reference point in one of his many commercials promoting “NBA Live 07.”
MORE: Inside the ‘One Shining Moment’ ad with Adam Morrison and more
Adam Morrison photos then and now
Known for his shaggy hair and mustache during his college days, Morrison has adapted a sleeker look for his late 30s, going for a more cropped cut and a clean-shaven face.
My favorite thing about Adam Morrison in the AT&T ad is that he’s changed his look so much, he’s gotta be in a jersey or we would think he’s just some random dude pic.twitter.com/eXfVoZdFPG
— Brad “Signore Pane” Fuerbringer (@BardLee4) March 17, 2023
It’s quite the difference from his look during his time as a college star.
![Adam Morrison Adam-Morrison-031515-GETTY-FTR.jpg](https://library.sportingnews.com/styles/crop_style_16_9_mobile_2x/s3/2021-08/adam-morrison-031515-getty-ftrjpg_s96xxpi4xi0j1b4v3rql55atd.jpg?itok=_uD9gpkA)
Adam Morrison NBA Draft
Morrison was selected third overall by the then-Charlotte Bobcats in the 2006 NBA Draft.
Often written off for his NBA shortcomings, Morrison earned All-Rookie second-team honors after averaging 11.8 points, 2.9 rebounds and 2.1 assists during his debut season. During the 2007 preseason, Morrison tore his ACL, keeping him out for the entirety of the season and derailing his time in Charlotte.
MORE: Why isn’t Gonzaga’s Drew Timme a projected first-round NBA Draft pick?
Morrison was traded to the Lakers in 2009. He won two NBA championships alongside Kobe Bryant in LA. He was one of many former Bryant teammates who were present for “Mamba Day,” or Bryant’s final NBA game in 2016.
Adam Morrison net worth
According to Celebrity Net Worth, Morrison has a net worth of $8 million.
The actual figure for Morrison’s net worth is a bit unclear. According to Spotrac, Morrison earned over $16.9 million during his NBA career. He later played a few seasons with top European clubs Red Star Belgrade and Besiktas in Turkey.