Pro wrestling veteran Lance Storm was often criticized by fans for his lack of personality in WWE. According to the former Intercontinental Champion, he was instructed to be that way by the higher-ups.
During his recent interaction on the It’s My House podcast, Lance Storm was asked for his thoughts on Bruce Prichard’s remarks regarding him lacking personality during his run in WWE. Storm responded by revealing that the company told him to be robotic and emotionless and he would often retape his promos because he wasn’t boring enough.
“The thing is—I honestly believe this is the misnomer, of people getting worked or believing their own sh*t. If you go back and watch my ECW stuff, no one’s gonna say I had a lack of personality or a lack of character. And in WCW, the particular character that I was doing was getting me very over in a very short period of time.”
“When I got to WWE, I was specifically told and instructed to have no emotion, no personality, and be a robot. I was specifically told that their vision for me was ‘Sam the Eagle’ from The Muppets, and when I did promos in WWE I was constantly told to do retakes because ‘you’re not flat enough, you’re not monotone enough, we want you duller,’ and they would make me do retakes and retakes and retakes. Because that’s what they told me they wanted, so that’s what I did, because I’m a professional.”
Lance Storm continued by stating that former AEW World Champion Chris Jericho informed him he was getting buried in the production meetings for having no personality. That was strange, because he was told to be that way by creative.
“And then it’s either a case of one hand not listening to the other, or them wanting certain things to fail, or I think it’s more one not knowing the other, that someone had a vision of ‘[Lance] is going to be this guy with a stick up his ass and be flat’ but after several months of doing flat, monotone promos—because that’s what they kept telling me, and if I didn’t do it flat enough, they’d make me retape it. [Chris] Jericho came to me and said, ‘Do you realize you’re getting buried in production meetings for being flat and monotone in your promos?’ I just looked at him and said, ‘They’re making me do this s**t!’ And he’s like, ‘Oh, well you’re getting buried for not having any personality in the production meetings.’ And I’m like, ‘well, then they’re f**king morons’ because they’re the ones telling me to do this.”
Lance Storm went on to work in WWE as a producer before getting released from his contract last year along with various other agents and talent as part of the budgets cuts caused by the COVID-19 pandemic. In WWE, he is a former four-time World Tag Team Champion and one-time Intercontinental Champion.
Thanks to WrestleZone for the transcription