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Google to deploy generative AI to create sophisticated ad campaigns

Enlarge / The integration of its latest generative AI, which also powers its Bard chatbot, means Google will be able to produce far more sophisticated campaigns. reader comments 13 with Share this story Google plans to introduce generative artificial intelligence into its advertising business over the coming months, as Big Tech groups rush to incorporate… Read More »

Small businesses count cost of Apple’s privacy changes

Enlarge (credit: Kentaroo Tryman | Getty Images) Small businesses are cutting back marketing spending due to Apple’s sweeping privacy changes that have made it harder to target new customers online, in a growing trend that has led to billions of dollars in lost revenues for platforms like Facebook. Apple last year began forcing app developers… Read More »